17 Sundays Spring/Summer 2014 {LookBook}
The 17 Sundays, Spring/Summer 14 LookBook, “SUPER NORMAL” has dropped, and they have announced a fab partnership with Myer– Australia’s largest department store. Spring in Australia is Sept/Nov, and summer is Dec/Feb, so the collection is full of lightweight fabrications and that are effortlessly chic– knits, graphic tees, lightweight denim, easy breezy blouses, and printed dresses. I see myself living in all these pieces ALL DAY LONG!
check out the full LookBook here
Here’s a bit about the inspiration of the collection {according to the 17 Sundays blog}…
” ‘SUPER NORMAL’ is an exploration of the ease and liveability of 17 Sundays. The collection focuses on the most important part of 17 Sundays’ garments, which is the girls that live in them. ‘SUPER NORMAL’ is about celebrating the lifestyle and models in the plus category. Designer Claire Primrose adds, “Our ranges would be threads and buttons on a rack if it weren’t for the girls we shoot with. They absolutely bring the heat to our collection, they add context to the story, add depth and charisma to our brand and realize our vision on film and paper. 17 Sundays explains that “the campaign is firmly about how they would present themselves ‘off duty’ via their Instagram accounts and within their social media and of course how they live in 17. The brand is lucky to have access to some of the world’s best plus models in AU, and we want to celebrate them and 17 in a fashion context“.
Margaret MacPherson 
Ellen Kinsella
17 Sundays ‘SUPERNORMAL’ is currently available online and in store at MYER {in the following AU stores -Melbourne City, Sydney City, Chadstone, Pacific Fair, Brisbane City, Perth City, Parramatta, Indooroopilly, Southland, Carindale, Karrinyup, Garden City, Eastland, Chermside, Morley, Fountain Gate}.
The collection is also available on the 17 Sundays site {with shipping to the USA}!
Happy shopping!
